Built in Ballymun · Proven in Croke Park

Where you start doesn't decide where you finish

Strength, speed and staying injury-free, for GAA, soccer and rugby players aged 12 to 18. Built the way Philly trained: one session a day, logged, tested every eight weeks.

8×
All-Ireland titles
5
Development pillars
12–18
Age-staged blocks
The athlete home screen: today's session with a Start Session button, this week's sessions, and progress across the pillars

The athlete home · live app

How it works

Open the app. Do today's session. That's it.

  1. 01
    Today's session

    One clear thing to do when you open the app. No choosing, no scrolling.

  2. 02
    Follow along

    Demo video, sets and reps, a rest timer, and what you did last time.

  3. 03
    Log it, earn XP

    Every completed session, check-in and lesson earns XP. Effort, not talent.

  4. 04
    Test every 8 weeks

    20m sprint, jump, Yo-Yo, 5k. Compared with your own last result only.

  5. 05
    Programme adjusts

    Your coach sets the next block from your tests. Then it starts again.

One app, three views

Simple for the athlete. Clear for the parent. Powerful for the coach.

Athlete view of the app
Athlete

Five pillars, no single score. Improvement against yourself, badges for turning up, a timeline of the whole journey.

Parent view of the app
Parent

Is my child training? Progressing? Is the workload okay? Anything needing attention? When's the next test? Answered on one screen.

Coach view of the app
Coach

Who needs attention today: missed sessions, wellness flags, load spikes, tests due. One tap to the full athlete file.

Passing it on

Passing it on to the next generation.

Five things, done properly: strength and conditioning, speed, injury prevention, nutrition and performance tracking, built for growing bodies rather than cut down from an adult plan.

See the programme →

The Why

Every session is a choice. Make it.

Philly McMahon grew up in the Ballymun flats, lost his brother John to addiction, and chose a different path — one that ended with eight All-Ireland medals and a lifetime of work with young people from communities like his own.

This project is that choice, systemised: the training, recovery and fueling habits of an elite career, rebuilt for teenagers — whatever their county, club or code.

Read Philly's story →
Small habits.

Daily streaks, week dots, honest logging.

Big Sundays.

Testing weeks, PBs, the graph that climbs.

For Parents & Coaches

Built to be trusted

Age-appropriate by design

Every block is staged by age band (12–13, 14–15, 16–18). No loaded barbell work before movement standards are met.

Safeguarding first

Under-16 accounts activate only with verified parental consent. No public profiles, no private coach-to-athlete messaging, no leaderboards — ever.

Progress you can verify

Parents get a monthly report: sessions completed, testing-week results, and exactly what their athlete worked on.

Visit the parent & coach portal →

Membership

Two ways in

Both include Philly's full programme, testing weeks and the parent dashboard. Under 16s join with a parent, who approves and pays.

Athlete
€196/ month

Philly's full programme, coached and tracked properly.

  • Full access to the ADP online coaching and training library
  • A structured athletic development programme
  • Strength, speed, movement and performance testing
  • Athlete testing and tracking
  • Training education and guidance
  • Monitor your development over time
  • Ongoing access to new ADP content and resources
Join as Athlete →
Most complete
Elite
€296/ month

Everything in Athlete, plus Philly's own time each week.

  • Everything in Athlete
  • Weekly group check-in with Philly McMahon
  • Review of the athlete's training and progress
  • Individual feedback and guidance
  • Accountability around training
  • Adjustments and recommendations based on performance and results
  • More personalised support towards the athlete's individual goals
Join as Elite →

How billing works →

Small habits. Big Sundays.

Baseline tests take 20 minutes. Your first training block is waiting the moment you join.

Start Your Journey →