The Story
From the flats to Croke Park — and back
This platform exists because Philly McMahon believes the gap between a kid who makes it and a kid who doesn't is rarely talent. It's structure, habits and someone who believes in them. Here's where that conviction comes from.
Ballymun
Raised in the Ballymun flats on Dublin's northside — a community written off by most, and the place this whole project answers to.
The Choice
Losing his brother John to addiction shaped everything. Philly's autobiography, The Choice, is about the daily decisions that separate two paths from the same starting point.
Dublin & Ballymun Kickhams
A corner-back who marked the best forwards in Ireland — and won 8 All-Ireland titles, 6 of them in a row, in the greatest team the game has seen.
Giving it back
Gyms, community programmes and youth work in Ballymun and beyond — the belief that fitness is a doorway out, systemised into this project.
“Every session is a choice. Make it.”